About WATERCOME

Focused On Efficacy Personal Care For 17 Years

Our Story

Founded in 2008, WATERCOME was born with the aim of solving the nursing problems of users in daily life and social scenes. We use the scientific research standards of facial care to create product solutions with "Both Efficacy and Experience".

It meets the care needs of contemporary users in various scenarios such as home, commute, and outdoors, so that every user can enjoy just the right beautiful experience from body to mind.

WATERCOME brand story - 17 years of dedication to efficacy personal care since 2008

Brand Philosophy

"Scene X Efficacy X Experience"ⁿ

Ensure every physical issue finds precise solutions tailored to different scenarios.

SMART

Precise and effective solutions based on scientific research and Asian skin type expertise.

COMFY

From aroma to skin feel, create a more pleasing experience for the senses.

CAREFREE

Let every user enjoy a better life of physical and mental comfort.

Brand Mission

With personal care products that "Both Efficacy and Experience", let every user enjoy a better life of physical and mental comfort.

Brand Vision

To become a World-renowned High-quality and Efficacy Personal Care Brand.

Brand Development

WATERCOME brand birth. Watsons exclusive sales and platform for 11 consecutive years won the award.

MEMADE GROUP founded "WATERCOME" trademark. Reposition the brand of "Efficacy personal care". Hair removal cream breakthrough in 1 million.

Hair removal cream breakthrough in 3 million. Annual GMV exceeded 150 million+.

Received tens of millions of angel round investment. Hair removal category exceeded 6 million per year. Annual GMV exceeded 400 million+.

Annual GMV exceeded 1 billion+. Top of the list of Tiktok body care brands. Top 10 body care brands on Tmall. Settled in 10000+ offline outlets.

EdgeVC investment tens of millions of A round of financing. Become the first brand of domestic product efficacy personal care. Whitening body lotion category Domestic TOP1. Hair removal cream category domestic TOP1.

Research & Development

17

Years

17 years of Asian skin type research

100+

Researchers

100+ efficacy researchers and 100+ cosmetics specialists

26+

Research Bases

26+ scientific research bases

Partners

Professor Liu Zhong - Doctoral supervisor at Jinan University and WATERCOME research partner

Professor Liu Zhong
Doctoral supervisor of Jinan University
Joint Laboratory

DSM-Firmenich logo - World's largest fragrance research company partnering with WATERCOME

DSM-Firmenich
World's largest fragrance research

Ilias Ermenidis - International Master Perfumer collaborating with WATERCOME

Ilias Ermenidis
International Master Perfumer

Achievements & Awards

Market Position

Awards

  • ✓ Watsons HWB Bestseller list for 11 consecutive years
  • ✓ 2023 CIE Beauty Innovation's most popular Personal care brand
  • ✓ 2024 CIE Beauty Innovation the most influential personal care brand
  • ✓ Multiple industry awards and recognitions
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